Brand Refresh and Visual Identity Redesign

GCB Bank PLC invites proposals from branding and design agencies for a comprehensive brand refresh — including a review and evolution of the bank's visual identity, tone of voice, and brand architecture.

Objectives

The work should modernise GCB's positioning for a younger audience while retaining brand equity among existing customers. The scope includes logo refinement, colour palette, typography, brand guidelines, and a rollout plan across all customer touchpoints.

Evaluation Criteria

Proposals will be evaluated on: strategic thinking and brand understanding (40%), creative approach and portfolio (35%), implementation plan and timeline (15%), and commercial proposal (10%).

How to Apply

Request the full tender document from the Procurement Office at GCB Head Office, Thorpe Road, Accra, or download from the bank's website. All queries must be submitted in writing no later than two weeks before the closing date.