Building a Brand on a Budget: Lessons from Ghanaian SMEs

Three founders of fast-growing Ghanaian SMEs join the show to discuss how they built recognisable brands with limited marketing budgets. From WhatsApp marketing to guerrilla outdoor, the conversation reveals that creativity often outperforms capital.

Guests include the founders of Kelewele Republic, a fast-food brand with a cult following in Accra, and Kente Digital, a fashion-tech startup targeting the diaspora.