Episode 2

Is Journalism Dying? Clickbait, New Media & the Fight for Credibility

8 August 2025·

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This episode discusses the challenges of breaking the media cycle of clickbait and sensationalism in the digital age. It explores how the internet and social media have democratized journalism and the addictive nature of online interaction. The conversation also touches upon the importance of ethical reporting and the need for passion and originality in journalism.

Guest:

Mark Wilberforce: Freelance Producer, BBC World Service

Chapters:

00:45 – 02:23 — Breaking the Cycle of Clickbait: Meet Mark Wilberforce

02:23 – 04:27 — How Mark Wilberforce Got Into the BBC

04:27 – 07:47 — Why Is Sensationalism and Clickbait on the Rise?

07:47 – 09:26 — Why Media Chases Clicks

09:26 – 11:18 — Balancing a Gripping Story with the Truth

11:18 – 14:52 — How New Media Is Changing Journalism

14:52 – 18:17 — Should Ghanaian Media Follow Western Standards?

18:17 – 21:22 — Is Ghanaian Media Dying or Just Changing?

21:22 – 25:54 — How Ghana Changed Mark's Life

25:54 – 29:43 — The Two Things Every Young Journalist Needs

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