Insightly Podcast
Long-form audio and video episodes on the most pressing topics shaping marketing in Ghana. Each episode goes beyond surface-level observation, bringing practitioners, creatives, and industry leaders into conversation about what is actually happening in the market.
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Episode 1: TV, Digital or AI? Where Is Ghana's Advertising Industry Headed?
This episode of the Insightly Podcast explores the ad tech industry, demystifying advertising technology and its application in media, particularly in Ghana. The discussion highlights the importance of data-driven strategies, the transformative role of AI and machine learning in personalized advertising, and the evolving media landscape in Africa, emphasizing the need to reach the right market for return on investment.
Episode 2: Being a Journalist in the Age of Social Media
This episode discusses the challenges of breaking the media cycle of clickbait and sensationalism in the digital age. It explores how the internet and social media have democratized journalism and the addictive nature of online interaction. The conversation also touches upon the importance of ethical reporting and the need for passion and originality in journalism.