Telecel’s new consumer promotion takes a different approach from its previous campaigns, replacing a single grand-prize winner with three GH¢1 million winners across three different months of the four-month promotion.
The promotion is among the largest consumer reward campaigns in Ghana’s telecommunications industry. It will reward 12,000 daily winners with GH¢100 each, 48 weekly winners with GH¢20 each, and three monthly winners with GH¢1 million each. The campaign is designed to encourage greater use of Telecel’s digital ecosystem while making the promotion accessible to a wider range of customers.
The promotion is open to all Telecel customers at no cost. Customers can participate by dialling *500#, sending “WIN” to 500, or activating the promotion through the Telecel Play App. Bundle purchases, cash deposits of GH¢10 or more, and recharges all qualify customers for entries into the daily, weekly, and monthly draws.
Customers who use Telecel’s digital services can earn additional entries. Telecel Play App users receive bonus entries, while Telecel Cash users earn double entries. Transactions made through the Play App also qualify for double entries. To ensure nationwide participation, weekly winners will be selected across all 16 regions, giving customers an equal opportunity to win regardless of their location.
All draws will be conducted on the National Lottery Authority (NLA) platform under Caritas supervision. According to Christiana Antwi, the NLA’s Marketing and Caritas Officer, the Authority is responsible for regulating the promotion and ensuring that the draws are independently supervised, with transparency maintained throughout the process.
