Insightly Podcast
Long-form audio and video episodes dedicated to the most pressing topics, issues, and trends shaping marketing in Ghana. Each episode goes beyond surface-level observation, bringing practitioners, creatives, and industry leaders into conversation about what is actually happening in the market.
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The Future of Out-of-Home Advertising in Ghana
In this episode, we sit down with
Building a Brand on a Budget: Lessons from Ghanaian SMEs
Three founders of fast-growing Ghanaian SMEs join the show to discuss how they built recognisable brands with limited marketing budgets. From WhatsApp marketing to guerrilla outdoor, the conversation reveals that
Marketing to Gen Z in West Africa
Gen Z consumers in Ghana and Nigeria are reshaping what effective brand communication looks like. They are mobile-native, highly sceptical of traditional advertising, and intensely loyal to brands that reflect their values.